Joe Weider, the man who single handedly brought Body Building to America has passed in Los Angeles at age 93.
I remember seeing Joe Weider ads in magazines, "how to turn yourself from a 97 pound weakling into a Muscle man", over 40 years ago. Joe's magazines, "Muscle and Fitness" was a mainstay in our education in weight training and supplementation, especially in the early years of trying to put everything together. .
Mr. Weider of course is well known for discovering Arnold Swarzenegger, starting the Mr. Olympia body building contests, and publishing other magazines including Shape and Men's Fitness.
Thank you Joe, for not only educating a couple generations of people all over the world, but doing it in style. He is survived by his wife of more than 50 years, Betty.
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